The colourful name that keynes gave to one of the essential in-
gredients of economic prosperity: confidence. According to
Keynes, animal spirits are a particular sort of confidence, “naive
optimism”. He meant this in the sense that, for entrepreneurs in
particular, “the thought of ultimate loss which often overtakes
pioneers, as experience undoubtedly tells us and them, is put
aside as a healthy man puts aside the expectation of death”.
Where these animal spirits come from is something of a
mystery. Certainly, attempts by politicians and others to talk up
confidence by making optimistic noises about economic
prospects have rarely done much good.
gredients of economic prosperity: confidence. According to
Keynes, animal spirits are a particular sort of confidence, “naive
optimism”. He meant this in the sense that, for entrepreneurs in
particular, “the thought of ultimate loss which often overtakes
pioneers, as experience undoubtedly tells us and them, is put
aside as a healthy man puts aside the expectation of death”.
Where these animal spirits come from is something of a
mystery. Certainly, attempts by politicians and others to talk up
confidence by making optimistic noises about economic
prospects have rarely done much good.
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